Seinfeld <3's Microsoft?

If there's one tv show I can religiously watch on tv with my pants around my ankles, its Seinfeld. Microsoft in a struggling attempt to gain some pop culture relevance against the undeniably hipper Apple, has signed a deal with Jerry Seinfeld to come up with some new commercial idea's. There's also going to be a slew of major celebrities in the future who are doing their own Microsoft ad's. Not sure if this can help them compete against the Apple juggernaut but I sure do like to slap my knee while watching this.